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Ester logo
Ester interface

Optimising recommender systems for the retail industry by combining flavour and consumer insights

Retailers across the globe heavily invested in recommender systems in order to predict future purchasing likeliness based on past purchasing behaviour. Together with the Ester team, we took on an entirely different base assumption: consumers are most likely to shop at retailers who grasp their broader taste profile and can continuously suggest the right products at the right time. You need a fundamental understanding of both the consumer and the product features to find a customer-buyer fit.

Ester is combining expertise in bioscience and artificial intelligence to build the ultimate product recommender system. We are glad to serve the team throughout the whole product development journey as a technical partner with a focus on web development aspects.
We're operating at the intersection of bio and data science. We found an entrepreneurial and reliable partner in the Panenco team.
Jean Van Damme, Founder CEO of Ester

Ester's mission statement

To match customers to the right beer and wine based on their unique flavor preferences and create satisfying consumer experiences that spark flavor exploration.
Unifying multiple perspectives
Building the right product for the right target audience with a sustainable revenue model
User
Ester is operating in a complex setting since the underlying product essentially is an API that determines recommendations for the end- users. The key challenge is to have close interactions with those users to collect their honest findings and aim to measure the additional value that Ester triggers for them.
Business
Ester is (data) science-driven. The initial focus is heavily centred around proof of value of the underlying algorithms. The business model is continuously challenged based on those outcomes.
Tech
We're building a React (responsive) web application with a Node.js REST API on top of Google Cloud Platform infrastructure. The recommendation API is isolated in specific microservices. We foresee to set up additional conversational interfaces.
With a keen eye on the entire user experience
A cross-platform approach for web and mobile interfaces.
The Ester user interface on a phone
The only way is up
We're working closely alongside the core Ester team to refine all aspects of the product, from the overall strategy to the user interface and key back-end engineering. We love bold ambitions, so we found a great match with this whole team. Ready to conquer the world!

We're curious to hear about your upcoming product innovations