Product objectives = company objectives
The essence of the agile movement is the realisation that product objectives and company objectives are two sides of the same coin: to build products that solve a problem and that users love to use. Modern organisation north stars are no longer driven by management opinions but primarily by user feedback, growth metrics and product progress.
Software products should be looked at as digital assets. The more solution-driven, substantiated and intellectually protected the asset is, the more sustainable revenue it will generate down the line. There is a systemic mechanism to turn niche knowledge into an early product version and iterate it towards product-market-fit. That's what we do from start to end in partnership with entrepreneurial individuals and organisations of all sizes (corporates, SME, start/scale-ups, VC, private equity).
Success comes out of the symbiosis of specific industry expertise with methodological product delivery. Create value or go home.The product development lifecycle
- The product definition (strategic, architectural and creative)
- Product development ((software) delivery operations)
- Product growth (iterating towards product-market-fit)