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Turning 30 years of classroom expertise into a digital exercise platform
Our client, Eureka, is a center of expertise dedicated to helping children with learning difficulties such as dyslexia, dyscalculia, and dyspraxia. With over 30 years of experience, they've developed highly successful methodologies and tools that enable these children to successfully reintegrate into the regular educational system. Eureka approached us to help them realize their long-held dream: transforming their expertise into a digital product with the potential to reach a much wider audience. This case study outlines our comprehensive, end-to-end approach.
Challenge
Our task was to translate Eureka's extensive didactic experience into an engaging digital platform for children aged 6-14. This platform would leverage machine learning to create personalized learning paths, capitalizing on each child's strengths while addressing their specific learning challenges.
Solution
We built a SaaS product featuring an interactive online exercise interface designed specifically for children. This was complemented by a comprehensive management dashboard for parents, teachers, and speech therapists, allowing them to monitor the child's progress closely. We also implemented all the necessary operational tools to support our user base and actively gather feedback, ensuring continuous improvement.
Approach
We began by immersing ourselves in Eureka's world, conducting classroom visits to gain a firsthand understanding of their real-world impact on children. We then assembled a dedicated team, including a product manager, a designer, and a team of skilled software engineers, to build the platform and iterate based on user feedback.
Defining the functional and architectural specifications for an optimal learning experience
We set out to bring all the key players in a child's learning journey together online: children, parents, teachers, and speech therapists. Instead of relying on a rigid set of learning objectives, CleverKids adapts to the child's actual abilities, ensuring they're always practicing at the right level and pace to maximize motivation and engagement. With these guiding principles in mind, we began the design process.
Design track:
We initiated a design track to fully conceptualize the platform, creating a clickable prototype that could be validated by all user audiences. We used the Eureka school as a real-world testing ground, observing how children interacted with the interface and gathering valuable feedback.
Architectural track:
We opted for a scalable architecture on Google Cloud Platform. This ensured the platform could handle significant user and data volumes, especially during peak hours before and after school.
Orchestrating a highly effective product development process
Blended product team:
We assembled a dedicated product development team, composed of four software engineers and a fractional product manager, working alongside a product owner from Eureka. This team was empowered by structured operating routines based on Scrum principles, ensuring efficient collaboration and progress.
Product roadmap:
We organized bi-weekly roadmap meetings to make informed decisions on the subsequent functional building blocks. We prioritized early user feedback, maintaining a flexible roadmap that could adapt to evolving needs and insights.
Software engineering practices:
CleverKids is built as a SaaS product on Google Cloud infrastructure. Automated pipelines with comprehensive test coverage were implemented to enable frequent and reliable releases.
Giving the platform the operational foundations to grow
Capturing user feedback:
With the public launch of the platform, we implemented tools to actively gather user feedback, both qualitatively and quantitatively, ensuring continuous improvement and responsiveness to user needs.
Pricing model:
We established a low-entry, usage-based pricing model for CleverKids, based on a monthly license fee per child. This approach aimed to build a sustainable, recurring revenue stream.
Operational dimensions:
We continue to support Eureka in their Benelux and European rollout, assisting with key operational aspects: setting up customer success activities, streamlining billing procedures, refining legal documentation, and more. This comprehensive support is designed to give the product the best possible chance to achieve true product-market fit.
Over the past 30 years our client - Eureka - built a truly unique approach to help gifted children reach their full learning potential. We embarked on an exciting journey to build the digital equivalent.
We’re truly proud of the impact CleverKids is having on individual lives and the education system as a whole. Now it’s time to expand further across Europe. We’ll be happy to keep supporting every step of the way!
Let's build. Together!
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