Egwin Avau
CEO
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Our client -Crossbridge- is a recruitment and advisory firm for young talents. They noticed that people often struggle with fully understanding where their strengths lie and what they look for in a (new) career. Furthermore, employers often find it difficult to find the right people for the right job. We partnered with Crossbridge and academic partner prof. Eva Kyndt in 2017 to shape and build a digital product that would serve as a guide and mentor to talents and employers. In this case study we’re highlighting the setup of this cooperation and our overall approach.
Turning 10 years of domain expertise into a new digital product requires a deep understanding of our Crossbridge’s business activities as well as the scientific research behind the platform. Our key challenge was to consolidate different viewpoints into a consensus on the product development roadmap.
We built a completely new digital product from the ground up with (1) a user experience for talents who want to assess their skills, interests and job functions that fit their personalities, and (2) a customer experience for companies who want to formalise their company culture and get in touch with candidates.
We started off with a systematic product definition trajectory to formalise all functional and technical requirements. Afterwards we brought a dedicated product team together with a blend of people from their side and ours, with a mandate to build new features, releasing early and often.
For the past several years we’ve had a strong partnership with Panenco, the kind where it feels like you’re on the same team. Being able to work alongside industry experts, in every domain of product engineering, and being challenged on our (IT-)strategy roadmap with a genuine interest in our business, made it possible to let the myCareerCompanion platform grow from scratch to where it is today.
The Crossbridge team placed tremendous trust in us to realise their digital transformation ambitions, giving birth to myCareerCompanion. Starting from a blank piece of paper, we systematically assisted them throughout the product development process.
We wish the whole team the very best of luck as they further expand across Europe. We’ll be happy to keep supporting you in every way possible.
Are you looking for an entrepreneurial digital partner? Reach out to hello@panenco.com or schedule a call
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